The Role of Communication Activities for Public Relations in the Jordanian Independent Election Commission to Increase Jordanian

Abstract

This study explores the role of communication activities for public relations in the Jordanian Independent Election Commission to increase Jordanians' awareness of political participation.  The study is classified within the framework of descriptive studies, relying on the survey method by distributing an electronic questionnaire consisting of (314) individuals according to the available sample.  The results revealed that confidence of Jordanians in the communication activities used by the public relations in the Independent Election Commission came with a moderate degree, while the degree of Jordanians' dependence on communication activities for public relations in the Independent Election Commission was medium and social networking sites have gained the most dependence by Jordanians to increase their awareness of political participation. Almamlaka TV channel was the most followed media channels by Jordanians. At the same time, the brochures issued by the Commission and pages of communication sites of the Commission as well as lectures and seminars were ranked last. The reasons for Jordanians' dependence on communication activities in the Independent Election Commission to increase their awareness of political participation came with a moderate degree, which shows a modest role of the communication activities used by the public relations in the Independent Election Commission to increase Jordanians' awareness of political participation. Also, it was found that the cognitive, emotional and behavioral effects of Jordanians' dependence on the communication activities of public relations in the Independent Election Commission to increase their awareness of political participation came with a large extent.